Apple is hosting a launch event on Monday to announce new products, including a redesigned MacBook Pro, CNBC reports.
Apple has a chance to boost sales ahead of the holiday shopping season, especially since it is expected to announce more computers running on its own chips instead of Intel processors.
Recent computers running the company’s powerful M1 processor have “fuelled” Mac’s growth, Apple CEO Tim Cook said in June. In the most recent three quarters ended June 2021, Apple sold $26 billion worth of Macs, a nearly 33% increase from $19.59 billion in the same period last year. “In fact, for Mack, the last three quarters have been the best,” Cook said in June.
Before the pandemic, which spurred sales of new computers, many customers and analysts feared that Apple was neglecting MacBooks in favor of new, fast-growing businesses, such as the Apple Watch and iPhones. But Mac computers are essential to Apple.
Last month, Apple announced and subsequently launched new iPhones, iPads and Apple Watches, leaving the line of Apple Macs as the dominant product line that was not updated this fall. Apple’s flagship laptop, the 16-inch MacBook Pro, hasn’t been updated since 2019 and currently uses Intel processors instead of the latest Apple chips.
If Apple announces new MacBook laptops on Monday, it will be the culmination of a two-year transition to completely refurbishing the entire Mac range.
Since 2019, Apple has replaced Intel processors with its own processor, called the M1, which offers longer battery life and allows Apple to more closely integrate its hardware and software. gives. Apple chips also allow for new features, while still providing enough power to run demanding applications.
So far, Apple has released four different Macs that use its new chips: the MacBook Air, Mac Mini, 13-inch MacBook Pro, and the redesigned 24-inch iMac.
It looks like Apple is redesigning the top MacBook Pro with its own chips and new ports, which include space for an HDMI cable to connect the laptop to a monitor and magnetic charger, according to Bloomberg. According to the report, it is also working on the larger screen iMac and the more powerful Mac Mini desktop.
On Monday, Apple will offer a release date for macOS Monterey, the latest version of Mac software that was announced in June but has not yet been officially released.