According to the company’s second quarter financial results, Apple’s iPhone 12 line from January to March maintained extremely strong consumer demand. Posted today. Apple reported revenue of $ 89.6 billion for the March quarter, up 54% year-over-year. The iPhone grossed less than $ 48 billion, up 66 percent from a year earlier.
Hardware sales for the Mac and iPad also rose by another quarter, 70 percent and 78 percent, respectively, due to the distance education and schooling required by the COVID-19 epidemic. This breakthrough may gradually decrease as parts of the world return to normalcy, so most eyes are – as usual – on the iPhone. Was told that IPhone 12 Mini not working as well as Apple hopes, But other models are clearly a breakthrough for consumers. “This family of devices is popular with upgrades and new customers,” Apple CEO Tim Cook said during an afternoon victory call.
These follow Q2 result a Historically, the separation of the district in December For Apple, which saw the company more than $ 100 billion in revenue for the first time in its history. But now the focus has shifted to Apple’s performance in the second half of the year and the fact that iPhone 12 devices, including Apple’s first 5G data, have actually triggered a massive refresh cycle that some analysts have considered .
Just last week Apple held its first event in 2021 And introduced new products, including a purple iPhone 12, a redesigned M1-powered iMac, an updated iPad Pro tablet, a faster Apple TV 4K streaming box, and Long Track of AirTag Objects. The iPhone and AirTags will go on sale on April 30, when Apple starts pre-ordering for other newly announced hardware. A new MacBook Pro is expected to appear in the coming weeks – perhaps during Apple’s WWDC opening event.
Apple’s second quarter financial results come with a legal backdrop: the company is facing a legal battle Fortnite Developer Epic Games. Requests from both companies have already been submitted, and senior management should Provide detailed testimonials starting next week.
Even with Apple services – with a record $ 13.3 billion to $ 16.9 billion in the previous quarter – and on such a high trajectory, investors and consumers expect the next major device that will push the company into a new product category . Rumors have long suggested that AR and Vr headphones Apple’s future; Recently, the head of software Craig Federighi Said Wall Street JournalDe joanna stern This mixed reality technology is “worth exploring.” In a previous interview with Cara Swisher, CEO Tim Cook Calls RA “extremely important” for Apple’s future.
And then there are long-running reports of a possible electric car made by Apple; in February, Both Nissan and Hyundai have a negative discussion It seems that carmakers are in talks with Apple on this issue.