As an example of what happens, give response.
Electronic Arts CEO Andrew Wilson said the company would not steal its identity from Codemasters, which was acquired in February 2021 for more than $ 1.2 billion.
Wilson spoke to MCV and explained that an example of this is Respawn Entertainment, which has maintained its identity and is executing projects it wants to develop, with creative freedom and support from EA.
“Similar to Respawn, our guidance is not to reach and control Kodmasters, our guidance is not to reach Kodmasters and change to another electronic arts studio, our guidance is focused on providing opportunities.”
Wilson says he does not look very good at controlling creative talent, believing that it is necessary to give him access to things that are within the reach of a company like EA. The company has an incredible list of chains, Wilson says, with strong marketing power, powerful technology and a vast network of players that will be within reach of Codemasters.
“The way we are thinking about this and the way we work with Respawn is to give Kodmasters the key to what we have and they can come and take what they want, But they remain what they were, because that’s what made it special. “
Frank Sagnier of EA said that Codemasters’ integration is getting “surprisingly fast” and that he fits like a glove in the company.