‘Google Chrome’ may be the dominant browser and it may have fast performance, but did you know that this browser is problematic? – This is what private security guards say. Not only this, they have also warned that continued use of Chrome browser can put the privacy of the users at risk.
“It takes time for Google to maintain its control over web tracking,” the privacy-based ‘Brave’ browser alleges.
The basis of these warnings and criticisms is the recent update of Google Chrome. It’s more like a Google retreat than an update.
Google backtracked on its announcement last March that it would gradually withdraw support for third-party cookie software from the Chrome browser. In contrast, Google has said that it intends to do so in late 2023.
Privacy activists believe the announcement is Google’s slip and states its intent. ‘Google, take out the cookies,’ they ask jokingly. Critics say that Google’s business acumen and its user-following habits have solidified.
Now what is a ‘cookie’? Why should Google opt out of this? What’s the problem with Google buying back from it? If such questions arise, let’s look at the answers in a little more detail.
‘Cookie’ is a widely used software on the Internet. A cookie, which is basically a line-shaped file, allows websites to identify a particular user by the browser. Websites through this identity provide user-friendly services.
There are many types of cookies. The first type, temporary cookies. These cookies are activated only when users access a website, after which users forget about them. Other types of cookies are permanent. These are needed to identify and allow users to use the Services on their websites.
Both of these cookies belong to the first category. These have been installed by the respective websites. Due to cookie laws, users need permission to set them up. In contrast, there are cookies that are set by users’ browsers by unrelated third-party companies. These third-party cookies are believed to be Beastly. This is because they are often installed by advertising agencies to target users and collect information after all web activities of users.
All cookies collect information about the types of sites users visit, what items they purchase, and the kinds of views they share, creating a more complete picture of users. Based on this, they spread the advertising web and earn revenue.
This type of data collection is known to affect the privacy of users. There is also the complaint that everything one does on the Internet is often monitored by cookies.
While privacy experts and activists have strongly objected to third-party cookies, browsers such as ‘Firefox’ have come to have the ability to delete cookies. In this case Google and Chrome are to blame.
Although many companies other than Google, including Facebook, use third-party cookies to collect information, Google is criticized as the parent company of the flagship browser Chrome.
Since cookies, also known as spyware, can be installed on a computer by a browser, it is easy to understand why most people use the Chrome browser.
It is widely known that Google is receiving information from users who have grown their business empire through Internet advertising. However, amid growing privacy awareness, Google, the target of heavy criticism for Chrome cookies, announced last March that it would be withdrawing support for third-party cookies starting next year.
Google said in a statement that the collection of information through cookies has caused 72 percent of Internet users to lose faith in the Internet. Citing a Google study, 81 percent of people are aware of the dangers posed by data collection.
As a solution to this, Chrome has announced that it wants to eliminate third-party cookies. While many people were skeptical of Google’s announcement at the time, Google has now backtracked. Google has said that it intends to do so in 2023.
So, it is clear that Google will collect information about Chrome users by 2023. This means that using the Chrome browser for privacy purposes is not safe, say privacy activists.
Competing browser Brave and competing search engine Tucson have strongly criticized Google’s move. (It is worth noting that Brave has also recently introduced a search feature).
The reasons for business and advertising are mainly attributed to the sudden boom of Google. In addition, the main reason is the case regarding the cookie issue in the UK. Above all, he says, FLoC, Google’s alternative to cookies, is even more problematic.
Although Google claims the new data collection system will make it possible to collect information anonymously with privacy protections, privacy experts have poked holes in it and shattered Google’s argument.
Despite criticism of the alternative and the woes of advertisers, Google has long pursued cookies.
Google says there is no other way but users have another way, so feel the risk of Chrome privacy. So, switch from Chrome. Or at least make full use of the cookie-related privacy feature allowed in the Chrome browser.