Close your eyes and think: When you see something related to sports, how are women portrayed in photographs? You probably thought of thin women, who look zero tired and are, for the most part, white.
It was with this idea that This girl can, A platform that encourages women to move around since 2015, creating a free gallery with over 400 photographs of real women playing sports.
The campaign, which covers people with disabilities, pregnant women, the elderly and more, was created after a survey found that 63% of women in the UK believe that playing sports with slim and speckled bodies Have a negative impact on them.
The survey showed that, among the first 100 images on Google, when searching for “female exercise”, less than one-third of them are black women, Asian or any ethnic minority. 85% of the images show women smaller than size 38, 14% appear to be between 40 and 44, and only 5% show women older than 48. In the UK, the average size is 44.
And if all this was not enough, only 2% of the photographs showed women who are red, sweaty or tired.
“Our desire is to inspire women to move and to show that there are many ways to do this,” he said. Kate daleGlamor is responsible for the UK campaign. She also says that she knows that there are barriers for women to move, because many are afraid to judge or fail: “We want to change women’s habits, and it’s hard to do that when the media is actually I do not portray it. ”
See some pictures: