Do you want to retweet it?
Twitter says the feature has led to a significant increase in the number of people reading the articles. More specifically, Android users opened up an impressive 40% more articles at the prompt.
Well, we have iOS for some people today. If we ask you, will you read an article before RT? It doesn’t matter what the content is, or who published it. If it looks like you haven’t clicked on the link, and you’re in the test, we’ll ask if you want to read it first. https://t.co/qjJs6stWO3
– Brandon (@Buberman) October 2, 2020
Similarly, the rate of people reading linked content before retweeting increased by 33% during testing. In some cases, as Twitter wanted to point out, people did not choose to retweet or quote after reading the article.
The prompt itself will appear regardless of the publisher, meaning that Twitter is not specifically targeting a well-known audience of misinformation or fake news, but all content.