Twitter’s ‘read before sharing’ test is spreading to iOS

Twitter's 'read before sharing' test is spreading to iOS
To slow the spread of misinformation and encourage people to read articles before tweeting, Twitter tested a ‘read before sharing’ prompt with selected Android users over the summer. It has now started to turn it on Test IOS users (via) Turned on).

Do you want to retweet it?

Following the ‘encouraging’ results of testing, Twitter recently announced plans to expand its new prompt for some iOS users. Those who are part of the testing will be asked if they “want to open the link first” when trying to retweet or cite a tweet without opening the included link.

Twitter says the feature has led to a significant increase in the number of people reading the articles. More specifically, Android users opened up an impressive 40% more articles at the prompt.

Similarly, the rate of people reading linked content before retweeting increased by 33% during testing. In some cases, as Twitter wanted to point out, people did not choose to retweet or quote after reading the article.

The prompt itself will appear regardless of the publisher, meaning that Twitter is not specifically targeting a well-known audience of misinformation or fake news, but all content.

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About the author: Seth Grace

"Social media trailblazer. Music junkie. Evil student. Introvert. Typical beer fan. Extreme web ninja. Tv fanatic. Total travel evangelist. Zombie guru."

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