Microsoft will launch a true mini fridge with a design similar to the Xbox Series X – Photo: Hype / Microsoft
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After the meme, the initiative emerged as a kind of game by the company to encourage users Twitter To vote for Xbox in a poll against the profile of Skittles, a popular chocolate brand in the United States. Xbox marketing manager Aaron Greenberg tweeted that if Xbox won the duel against Skittles, Microsoft would bring the Meme Mini fridge to reality.
The promise seems to have contributed, as Xbox won the Skittles poll by force, reaching 50.5% of preferences. Greenberg recognized the result, reinforcing the promise of mini refrigerators and even said the first of them would be sport-filled Skittles.
As of now, there is no pricing information or launch details. Microsoft simply borrowed the console’s advertisement and joked that the refrigerator would be “the world’s most powerful refrigerator”. In best-of-launch style, the meme that turns out to be the actual product appears in the trailer:
This isn’t the first time Microsoft has joined in on the fun and taken advantage of memes that compare the console to a refrigerator. In October 2021, a full-size refrigerator was the prize of a Twitter campaign requiring fans to follow the official Xbox profile and retweet hashtags. In addition to the refrigerator that served as a prize, Microsoft also gave a unit to rapper Snoop Dogg, the rapper and gamer of the Xbox line of consoles.
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