LG Sushi displays with its transparent OLED screen in bar and metro window

LG Sushi displays with its transparent OLED screen in bar and metro window

CES 2021 will be completely virtual. Nevertheless, this will not prevent LG from overdoing the displays with its OLED screens. This year, the company prepared Three impressive submissions With a 55-inch transparent screen.

Of the three, the most suitable display for these times is the configuration we designed for a sushi bar. The screen serves as a physical barrier between the chef and the guest, as well as a means of flipping through menus or watching videos. At the same time, it is not opaque, so you can see the chef preparing his meal – which is the best thing to eat in a sushi bar. Appropriate, given the impact of the epidemic on restaurants.

The company also plans to demonstrate how the screen can be useful in metro cars. More specifically, replacing the windows of train cars with transparent screens so that passengers can view information such as line maps, weather and news, as well as places.

This is a quiet concept, though probably more suitable for areas with beautiful landscapes, as it is useless in tunnels. LG demonstrated something similar Beijing and Shenzhen earlier this year.

LG is also building a “smart bed” with a transparent OLED embedded in a frame that can be placed at the foot of the bed. The idea is to press a button and that is, the screen skips the frame “to show information or TV content in different screen ratios”.

It doesn’t make much sense as a sushi bar or metro settings, but it is aimed at people who want to watch TV or a movie in bed while watching the rest of the room. The frame is also portable, so you can theoretically take it to other rooms where this transparency may be more useful. Still i don’t see very helpful Having a transparent TV at home.

LG is also incorporating anything that calls the Cinematic Sound OLED (CSO) into the frame to eliminate the need for an external speaker.

Picture: Victoria Song / Gizmodo

LG is very fond of showcasing its cutting-edge technologies on the screen – and we’ve seen OLED transparent before this. This time, the company is trying to better show the utility of this technology in everyday situations.

Nevertheless, there are still problems that prevent them from working as well as they do in science fiction films: ambient light, for example, can make images look faded. The company says its transparent OLED does not require backlighting and provides 40% transparency – an increase from the 10% transparency that LG says is typical of today’s transparent LCDs.

This is a really good technique, although it is also ridiculously expensive: US $ 18,750 no site from LG, Which gives about R $ 100 thousand in direct conversion. At least it is cheaper than OLED TV Retractable 65 inch, which costs US $ 87 thousand or R $ 475 thousand.

It is a pity that we will not get to see these demos in person. LG which shows at CES Been incredible. The good news is that everyone, including the general public, will be able to watch virtual presentations from January 11.

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Raven Weber

About the author: Raven Weber

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